Facebook Advertising Best Practices

🎯 Targeting Strategies

  • Use detailed demographic targeting
  • Leverage interest-based audiences
  • Test lookalike audiences
  • Utilize custom audiences

📈 Performance Optimization

  • Monitor CTR and conversion rates
  • Test different ad creatives
  • Optimize for mobile experience
  • Use A/B testing methodology

💰 Budget Management

  • Start with smaller test budgets
  • Scale successful campaigns gradually
  • Monitor cost per acquisition (CPA)
  • Optimize for lifetime value (LTV)

📊 Analytics & Reporting

  • Track conversion pixel data
  • Monitor attribution windows
  • Analyze audience insights
  • Report on ROI regularly